Storytelling can be a powerful tool to engage employees and customers. Great companies have great stories that have attracted employees and made customers loyal to their brands. Apple is a great example of one such company.     

As I travel through Newfoundland Canada while on vacation I come across many opportunities to hear stories about the culture and history of Newfoundland. At one event I attended which combines stories and music I realized how powerful of a medium storytelling is for companies as well.As I travel through Newfoundland Canada while on vacation I come across many opportunities to hear stories about the culture and history of Newfoundland. At one event I attended which combined stories and music I realized how powerful of a medium storytelling is for companies as well.

Stories can transform a job or a product to something that has more meaning and purpose and every company has a story behind it. Leaders of companies need to think about how they can use storytelling as part of their appeal to both employees and customers.